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Lunch & Learn: Competitive Positioning - Look Before You Launch

  • WESST Enterprise Center 609 Broadway Blvd NE Albuquerque, NM 87102 USA (map)

Presented by the New Mexico Angels and sponsored by Sandia National Laboratory Federal Credit Union

Do you know your target market? Do you know your competition? Do you need help reaching your ideal customer? Join us for a fast paced, informational Lunch and Learn seminar focused on an introduction to effective marketing, uses of customer discovery and how to position your company/product for success with special guest speaker Lucy Rosen, Chief Solutions Officer for SmartMarketing Communications.

Lucy Rosen is a nationally renowned business strategist, entrepreneur and author who is known for her ability to help professionals grow and expand their businesses through effective marketing, public relations and networking activities. For nearly three decades, Lucy has been helping clients build powerful strategic alliances to enhance their businesses, and is considered by many to be a visionary in creating and expanding business opportunities through innovative marketing campaigns — and the power of networking. She has been recognized both locally, and nationally, for her business leadership, and has served as a speaker at events throughout the country on a variety of topics surrounding marketing, business-building and networking. In addition to her latest book, Fast Track Networking; Turning Conversations into Contacts, she is the author of a series of business “how to” booklets for women, and writes for both women’s and business publications. Known for her business leadership and having earned the reputation as “The Queen of Networking”, she is frequently interviewed by the media, and has been quoted and featured in numerous national and local press outlets, including The Wall Street Journal, Working Mother, Pink Magazine, Newsday, Martha Stewart Radio, Long Island Business News, Networking Magazine, the Albuquerque Journal and Albuquerque The Magazine.

Please visit for more information about Lucy and SmartMarketing Communications.

Earlier Event: February 20
Individual Office Hours in Hobbs
Later Event: March 4
Investor Office Hours @ WESST