How to Pitch
If you are selected to present to the Screening Committee, we suggest putting your slides in the following order (although this is not mandatory, you should have a good reason for doing it some other way):
- Company Title Page – Company name and logo with name and title of your presenter, and one-line description/tag line about the company
- Business Overview – your elevator pitch in 2-3 three sentences or bullet points
- Management Team – talent & experience, with one line background on each member
- Market & Customers – what is the environment, how big are the segments, what are the pain points
- Product – how do you solve the pain, and what exactly do you do. This can be illustrated with a clear product or screen shot, or a simple process diagram, but if we don’t know what you do, we won’t know why we should fund you. (But don’t spend too much time on this)
- Technology & Barriers to entry – brief description of Unique IP, patents
- Business & Sales Model – who pays, how much and from where, annualized revenue streams
- Strategic Relationships – if you have any, make sure we know about them
- Competition – who and how threatening, what are differentiation factors?
- Financial Overview – top line revenues and expenses, EBITDA, two years back and four years out
- Terms being offered (request of funds) – How much are you looking for and what are the terms?
- Capital Structure & Valuation – how did you calculate your valuation and what other investors are involved?
- Use of Funds – what are you going to use the funds for?
- Exit Strategy – how and when will investors make their money back?
- Review – summary of what you said, same order, narrowed to five or six points
- Your Contact information
The Presentation: 12 minutes with 5 minutes of Q&A
If accepted to present, here is what we will expect:
Slideshows with approximately 12 – 16 slides are generally most effective. Use the limited time you have for your presentation to emphasize the compelling factors about your investment opportunity and save unnecessary technology details for future meetings.
Your goal is to offer a high-level, summarized view of the company, to excite investors.
Keep the following points in mind:
- DO NOT READ YOUR SLIDES
- Your pitch is not a powerpoint of your business plan
- One speaker only (you can have a team member with you to answer questions)
- Slides should contain concise ideas, not sentences
- No more than 5 bullet points per page
- A clean, sans-serif type face (such as Arial) in at least 24 point is easiest to read
- Less text, more images (you want people to listen to what you’re saying, rather than reading your slides)
- PRACTICE, PRACTICE, PRACTICE
Be prepared to bring handouts of your presentation to the Screening Meeting.
- Shark Tank is Not Even Close to Reality: How This Entrepreneur Prepares for a Pitch (our favorite article)
- 5 Must-Have Presentation Tips For Pitching To Angel Investors
- The 10 Commandments for Pitching to Angel Investors
Looking for More Advice?
Learn how to pitch, attend one of our Bootcamp or Equity 101 events!