Online Both& creates apparel for transmasculine community

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The Santa Fe New Mexican, By Teya Vitu. Published October 25, 2022.

Both& is a new online apparel store with clothing specifically designed for the transmasculine and nonbinary community.

“We are designing for people assigned female at birth but who identify somewhere on the spectrum of masculine,” Both& founder and CEO Finnegan Shepard said.

Shepard at some point wants to open a brick-and-mortar store either in Santa Fe or Albuquerque, where Shepard is based.

Shepard launched Both& as an online store — bothandapparel.com — in June 2021 with no marketing, just black and white T-shirts and $1,800 in monthly sales. Sales last month hit $36,000, and merchandise now includes T-shirts, swim wear, hoodies, pants and button-down shirts.

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