Your Job Description is a Pitch: How to Elevate Your Employer Brand and Attract the Right Talent

Article by Katty Douraghy | June 10, 2025

At the New Mexico Angels, we know that building a strong, investor-ready company starts with building the right team. But too often, the hiring process begins with a missed opportunity: the job description.

In this piece Katty Douraghy, a seasoned recruiter, leadership facilitator, and president of Artisan Creative, offers a perspective every founder should take to heart. A job post isn’t just a list of responsibilities; it’s your first pitch to potential team members. And just like pitching to investors, clarity, authenticity, and intention are key.

Whether you’re hiring your first employee or growing a team post-funding, Katty’s advice provides a roadmap for using job descriptions as a powerful tool to attract talent and reflect your brand.

Read it on LinkedIn here.